How To Make YouTube Videos That Generate Traffic In 2024
The importance of YouTube to society cannot be overemphasized especially in 2024; it is the second largest search engine after Google, giving it a wider coverage compared to other social media platforms.
It was reported by YouTube that a startling 60 hours of films are uploaded on the platform every minute, and over 500 million hours of videos are seen there every day.
ALSO, READ How To Buy A Monetised YouTube Channel 2024
YouTube is a popular platform for entertainment and business promotions. It is ranked as the second largest search engine globally as it is viewed by millions of individuals each day.
Due to Its wider coverage, it is now effective to use video as one of the major organization’s marketing strategies as well as a source of income if you work well on how to boost your YouTube traffic in 2024.
When it comes to social media marketing, YouTube is unquestionably effective. Nevertheless, you must grow YouTube traffic to profit from the platform. This gives you a double benefit; marketing your product as well as generating traffic which in return puts money in your account.
10 ways of making YouTube videos that generate traffic in 2024
There are many ways of making YouTube videos but we have marked out in this article the 10 best ways by which you can make YouTube videos that will generate traffic in 2024.
Here are the 10 ways of making YouTube videos that generate traffic in 2024.
1. Research popular topics
The first on our list of 10 ways of making YouTube videos that generate traffic in 2024 is to research popular topics. Identify trending or popular topics within your niche and create videos around them to engage and grab the attention of your audience. Doing this will increase the likelihood of your videos being discovered by a larger audience.
Keeping your audience engaged in your brand and grabbing their attention are the two main goals of creating interesting content which can be achieved through adequate research on trending topics or events.
Hence giving your audience something of value is the secret to making YouTube videos that are engaging and attractive. This can be achieved by producing instructional or informative content, offering practical advice, or just keeping them entertained with a humorous or engaging video that will create a come-come-again effect on those who come across your YouTube channel.
It is crucial to take your target audience’s needs into account while producing content. If you run a food channel, for instance, your viewers will be searching for recipe videos and suggestions, whereas viewers of a beauty channel will be seeking product reviews and makeup lessons. Hence, you have to bring up topics that will interest your targeted audience.
2. Create attention-grabbing titles
The next on our list of 10 ways of making YouTube videos that generate traffic in 2024 is to create attention-grabbing titles. Your video’s title or caption is what will first draw the attention of viewers before opening to see the content of the video.
Hence, craft compelling and descriptive titles that are capable of enticing viewers to click on your videos. You can employ the use of keywords relevant to your content to improve search visibility.
Producing interesting content is a never-ending process that calls for ongoing experimentation, tracking audience engagement, and making necessary corrections in a bid to catch and maintain viewers’ attention.
However, you need to keep experimenting with different kinds of videos, formats, and styles to keep your audience interested and coming back to your channel for more.
3. Optimize video descriptions
Another way on our list of 10 ways of making YouTube videos that generate traffic in 2024 is by Optimizing video descriptions.
In optimizing your video descriptions, you will have to write detailed and keyword-rich descriptions for your videos by including relevant links, timestamps, and a call-to-action to encourage audience engagement and improve search rankings.
You will also have to regularly review and update your video descriptions based on performance and audience feedback.
By optimizing your video descriptions, you will improve search visibility, attract more viewers, and enhance overall engagement on your YouTube channel.
4. Use eye-catching thumbnails
Design visually appealing thumbnails that accurately represent your video’s content. Bright colours, clear images, and bold text can help attract viewers’ attention.
If it is done well, eye-catching thumbnails are crucial for attracting viewers and generating traffic to your YouTube videos. You can create attention-grabbing thumbnails if you take the following steps:
- Use vibrant colours
Choose colours that stand out and grab attention. Consider using contrasting colours to make your thumbnail visually appealing.
- Include compelling visuals
Use high-quality images or screenshots that accurately represent the content of your video. Make sure the visuals are clear and visually appealing.
- Add text overlays
Include concise and captivating text on your thumbnail to give viewers a glimpse of what they can expect from your video. Use bold and easy-to-read fonts.
- Engage with your audience
Respond to comments, ask for feedback, and encourage viewers to engage with your videos. Building a community and fostering interaction can lead to increased traffic and loyal subscribers.
- Create engaging content
Focus on creating high-quality, informative, and entertaining videos that captivate your audience. Engaging content encourages viewers to watch, share, and recommend your videos to others.
5. Leverage cross-channel promotion
Next on our list of 10 ways of making YouTube videos that generate traffic in 2024 is leveraging Cross-channel promotion.
Cross-channel promotion is a powerful strategy to generate traffic for your YouTube videos especially when you tailor your cross-channel promotion strategies to each platform’s unique features and audience preferences.
Consistency, quality content, and clear calls-to-action are key to driving traffic from cross-channel promotion to your YouTube videos.
Here are 5 effective ways to leverage cross-channel promotion to generate traffic for your YouTube videos:
- Social Media Promotion
Post teasers, snippets, or behind-the-scenes videos from your YouTube videos on social media sites like LinkedIn, Instagram, Twitter, and Facebook. Send your fans to your YouTube channel to watch the entire video.
- Email Marketing
You can make use of your email list of subscribers to advertise your YouTube videos. Distribute newsletters or special emails showcasing your most recent video releases, along with a teaser and a direct link to the entire video.
- Collaborations with Other Content Creators
You can collaborate with other YouTubers or influencers in your niche to make videos. By doing this, you can reach out to their audience and introduce yourself to new people who might be interested in your material.
- Cross-Marketing on Additional Video Platforms
On this point, all that you need to do is to promote your YouTube videos on other video-sharing websites, such as TikTok, Instagram Reels, or Snapchat, to increase your audience. Make brief, interesting snippets or trailers to persuade people to watch the entire video on your YouTube channel.
- Blog Integration
If you own a website or blog, include links to your YouTube videos in pertinent blog entries. To give readers more background and entice them to watch the entire video, write summaries or companion articles as well.
6. Utilizing YouTube’s call-to-action features
Utilizing YouTube’s call-to-action features is next on our list of 10 ways of making YouTube videos that generate traffic in 2024. Making use of YouTube’s call-to-action (CTA) functionalities is an excellent approach to boosting website traffic and conversion rates.
A call to action (CTA) is a button or link that directs the user to perform a particular action, like going to your website or subscribing to your newsletter.
There are many Call To Action options on YouTube, hence you can make use of YouTube’s built-in CTA options to increase website traffic.
Here are some of the CTA features on YouTube:
You can incorporate a link to your website or other pertinent content with clickable text or shapes that you can add to your video.
- End screens
You can include links to other videos or your website on the end screen of your video.
You can include a link to your website or other pertinent content by adding these interactive elements to your video at any time.
7. Making Use of YouTube SEO
The next on our list of 10 ways of making YouTube videos that generate traffic in 2024 is making use of YouTube SEO. Optimizing your YouTube videos and channel to get higher ranks on YouTube is known as YouTube SEO. The way your videos rank on search engines, especially YouTube, is determined by a complex algorithm.
This ranking is based on some important metrics such as the number of followers, brand awareness, website visits, and revenue. These can all be increased with the aid of YouTube optimization.
Optimizing your channel’s page, playlists, metadata, description, and videos is known as YouTube SEO. You can make your videos search engine optimized for both other search engines and YouTube. When you optimize properly, Your videos may be discovered by users through Google, Bing, etc.
In Optimizing your video here are some things to look out for:
- Your descriptions
In the opening paragraph of your description, include your most crucial keywords. There are several tools available to search for YouTube keywords, such as SerpStats, TubeBuddy, and the well-known KeywordTool.
Including hashtags in your description can also greatly facilitate viewers’ ability to locate your video.
- Your Title
It is good to use or include your keywords as your title however try not to overuse your primary keyword in the title.
The majority of titles ought to be between 60 and 70 characters long, or roughly ten words. Using your keyword as the first is not a terrible idea.
- YouTube Tags
Your main keyword should essentially be found in the tags of your YouTube video. However try as much as possible to avoid using any deceptive ones, especially if that is not the subject of your video.
It will essentially tell search engines that your video is not good enough or that you are trying to be misleading, in addition to being irrelevant, and might result in a drop in your ranking.
8. Upload Frequently
If you schedule the uploading of your videos, you’ll see an increase in engagement. For example, you could announce to your audience that you upload on Tuesdays and Fridays, twice a week.
You don’t want to compromise quality for quantity, as tempting as it may be to post as many videos as you can, especially in the beginning.
Establish a sensible timetable and link it to your content plan. It is a good idea to have a short, recurring opener/closer with title graphics to encourage viewers to recognize and revisit your videos.
A call to action should be included in your video at both the beginning and the end to remind viewers to subscribe because video content is so quick to watch and simple to comprehend, hence people adore it.
Additionally, data indicates that frequently posting channels outperform others and get more recommended views. You might release not less than three videos every week or month.
Additionally, you can collaborate with influencers and relevant celebrities to establish viewers that return time and time.
9. Employ Resources to Increase Views on Your YouTube Channel
The next on our list of 10 ways of making YouTube videos that generate traffic in 2024 is to employ resources to increase views on your YouTube channel.
You indeed have access to a wide variety of comparable tools but, as the majority of them are paid tools, you should budget at least $20 per month for some of the tools.
TubeBuddy can provide you with a wealth of additional YouTube traffic statistics that you may not be aware of, such as the ideal time to post videos to your channel and the tags you should use to improve your rankings.
10. Executing campaigns for YouTube ads
The next on our list of 10 ways of making YouTube videos that generate traffic in 2024 is Executing campaigns for YouTube ads.
The process of using paid advertising on YouTube to promote your videos, channel, or website is known as executing YouTube ad campaigns. You can reach a larger audience and increase website traffic with YouTube ad campaigns.
Establishing an account with Google Ads, YouTube’s advertising platform, is necessary to manage a YouTube ad campaign, and selecting your target audience, ad format, and budget is also made possible from there. Hence, you can also start a new campaign on the established account.
It is good to note here that the cost of a YouTube ad campaign can vary based on the type of ad, your target audience, and the campaign’s duration, so it’s important to keep that in mind as you plan your campaign.
What is the effect of videos on social channel traffic?
When utilized properly, video content may significantly increase website traffic and user engagement. Video content can impact website traffic in several ways, including the following:
1. Extended Dwell Time
Videos have a way of drawing viewers in and making them want to hang out on your website longer. Extended dwell periods indicate to search engines how useful your material is, which could raise your site’s position.
2. Better User Experience
Videos that are pertinent and well-produced make the user experience better all around. When users find your website entertaining and educational, they are more likely to browse around and come back later.
3. Greater Interaction Rates
When compared to text-only material, videos can provide better engagement rates. On social media and other platforms, this translates to more shares, likes, comments, and conversations.
4. Cut Down on Bounce Rates
Bounce rates are the number of visitors that leave a website rapidly after only seeing one page. Animated videos can assist in cutting down on this. Your search engine rankings can be improved by having lower bounce rates.
5. Enhanced SEO
There are several methods that video content might help your website’s SEO. Web pages with videos are frequently given priority by search engines like Google, and videos themselves may show up in search results. To further enhance SEO, keywords can also be used in video transcripts and descriptions.
6. Social Media Visibility
Posting videos to social media sites will increase your audience and drive visitors to your website. Compared to text or photos, videos have a higher chance of being shared and becoming viral.
7. Content Diversity
Reaching a wider audience with a range of tastes by providing a variety of content forms, including video. This may draw a wider variety of users to your website.
8. Instructional and Tutorial Content
Videos that teach and demonstrate techniques can position your website as an authority in your field. Increased website traffic can result from visitors returning for further information after finding tutorials or help.
9. Brand building and storytelling
Videos are a powerful storytelling and brand-building tool. They may effectively communicate the personality, values, and mission of your brand, strengthening the bond between you and your audience.
10. Email marketing
You may boost click-through rates by incorporating video content into your campaigns. Emails with videos in them might send receivers to your website, increasing traffic.
11. Live streaming
Live streaming may create excitement and expectation among your audience for events, webinars, or Q&A sessions. To take part in live events, viewers frequently visit your website at certain periods.
Remember, building a successful YouTube channel takes time and effort. Experiment with different strategies, analyze your video analytics and adapt your approach based on viewer feedback to continually improve and generate traffic on your channel and gain wider reach and more income into your account.