How To Buy A Monetised YouTube Channel 2024
A monetised YouTube channel is a channel that has met the requirements set by YouTube to earn money from advertisements and other revenue streams. But YouTube is used by many creators for purposes other than amusement and education; they share their passions while attempting to monetize YouTube.
To monetize your YouTube channel, you need to meet the following criteria:
1. Eligibility
You must comply with YouTube’s policies and guidelines, including the terms of service and community guidelines.
2. Watch Time
Your channel needs to have accumulated at least 4,000 watch hours in a year
3. Subscribers
You must have at least 1,000 subscribers on your channel.
Once you meet these requirements, you can apply for the YouTube Partner Program. If your application is approved, you can start earning money from ads displayed on your videos, channel memberships, Super Chat, and other monetization features.
ALSO, READ 5 Big YouTube Updates For Content Creators 2024
It’s important to note that building a monetised YouTube channel takes time and effort. Focus on creating valuable content, engaging with your audience, and promoting your channel to increase your chances of meeting the monetization requirements.
7 Best Guides on How To Buy A Monetised YouTube Channel
Buying a monetised YouTube channel involves several steps. Here is a general guide on how to proceed:
1. Research and identify potential channels.
The first step on our list of 7 best guides on how to buy a monetised YouTube channel is Research and Identification of potential channels. This is very important to anyone desirous of purchasing a monetised YouTube channel because there is a need for you to be sure that the YouTube channels that are monetised and available to be sold out align with your interests or target audience. So that you will not buy a channel that will contradict your interest and targeted audience, you might later abandon the channel after investing much into it.
You can use online marketplaces, forums, or social media platforms to find channels that are up for sale. After getting the list of the available monetised YouTube channels, you will have to identify the channel that best fits your interest and your targeted audience.
2. Evaluate the channel’s performance.
The next on our list of 7 best guides on how to buy a monetised YouTube channel is for you to evaluate the Channel’s performance.
You have to assess the channel’s performance metrics, such as subscriber count, views, engagement, and revenue. Analyze the content quality, audience demographics, and growth potential. This will help you determine if the channel is a suitable investment.
When evaluating the performance of a channel, you have to consider the following:
1. Numbers of Subscribers
The number of subscribers indicates the size of the channel’s audience and its potential reach.
2. Number of Views
The total number of views on the channel’s videos can give you an idea of the overall engagement and popularity of the Channel’s content.
3. Total Watch Time
This metric measures the total amount of time viewers have spent watching the channel’s videos. A higher watch time indicates that the content is engaging and keeping viewers interested.
4. Level of Engagement
Look at metrics such as likes, comments, and shares to gauge how viewers are interacting with the channel’s content. Higher engagement suggests an active and involved audience.
5. Audience Retention level
Analyze the audience retention rate to understand how well the channel’s videos are holding viewers’ interest. Higher retention rates suggest that the content is compelling and keeps viewers engaged throughout the video.
6. Monetization
If the channel is monetised, consider the revenue generated through ads, sponsorships, or other monetization methods. Higher earnings indicate a successful monetization strategy.
7. Growth Rate
Another important thing to evaluate is the channel’s growth rate, by analyzing the increase in subscribers, views, and engagement over time. Consistent growth indicates a healthy and thriving channel. Suggesting to you that the channel is worth investing in.
To obtain a more comprehensive understanding of the channel’s performance in comparison to its peers, it is crucial to compare these metrics with industry benchmarks and comparable channels within the same niche.
3. Contact the channel owner.
The next on our list of 7 best guides on how to buy a monetised YouTube channel is to contact the channel owner.
You would have to reach out to the current owner of the channel to express your interest in purchasing it. Negotiate the terms of the sale, including the price, transfer of ownership, and any additional agreements or conditions.
Contacting the channel owner to inquire about buying a monetised YouTube channel can be challenging as YouTube does not provide direct contact information for channel owners.
However, if you are interested in purchasing a YouTube channel and you want to contact the channel owner you can follow any of these steps:
- Check for Social Media links: Check if the channel owner has any social media accounts linked to their YouTube channel. Sometimes, creators provide contact information or business inquiries email addresses on their social media profiles.
- Look for Website or About Section: Some channel owners may have a website or include contact information in the “About” section of their YouTube channel. Look for any available contact details there.
- Try Networking: by networking try to reach out to other creators or individuals in the YouTube community who may have connections or knowledge about the channel owner you are interested in contacting. They might be able to provide guidance or facilitate an introduction.
- Through Third-Party Platforms: You can also explore third-party platforms or websites that facilitate the buying and selling of YouTube channels. However, be cautious and do thorough research to ensure the legitimacy and compliance with YouTube’s terms of service.
4. Verify channel ownership and monetization status.
The next on our list of 7 best guides on how to buy a monetised YouTube channel is to verify channel ownership and monetization status. In doing this, you might need to request proof of ownership from the current owner to ensure that they have the authority to sell the channel.
Also for you to verify channel ownership and monetization status, you would need to have access to the YouTube account associated with the channel. Within the YouTube Studio dashboard, you can find information about channel ownership and monetization status.
Additionally, YouTube provides various resources and guidelines on how to verify channel ownership and enable monetization.
In Verifying the channel’s monetization status, you check if the channel is eligible for monetization and has an active AdSense account before concluding on buying it.
5. Conduct due diligence
Conducting due diligence is next on our list of 7 best guides on how to buy a monetised YouTube channel.
You have to thoroughly review the channel’s content history, engagement patterns, and any potential policy violations. Investigate the channel’s reputation and audience sentiment to assess any potential risks or concerns.
To do this, you would need to take the following steps:
- Copyright and Legal Issues
Check for any copyright infringement or legal disputes associated with the channel’s content.
In doing this ensure that the channel has not violated any intellectual property rights which can lead to legal action against the channel in the future.
- Channel Analytics
In this step request access to the channel’s analytics to review key metrics such as views, watch time, and audience demographics, If possible.
This data can provide insights into the channel’s performance and potential for growth.
- Channel History
you also have to research the channel’s history, including when it was created and any significant milestones or events. Look for any past controversies or issues that may impact its reputation.
- Content Quality
Watch a variety of videos on the channel to assess the quality of the content. Look for consistency, production value, and relevance to the target audience.
6. Finalize the purchase
Once you are satisfied with the channel’s performance and have completed your due diligence, finalize the purchase by agreeing on the payment method and transferring ownership. It is recommended to use a secure and trusted platform or escrow service to facilitate the transaction as many people have been duped.
7. Rebrand and optimize.
The next on our list of 7 best guides on how to buy a monetised YouTube channel is rebranding and optimizing the purchased channel.
After acquiring the channel, consider rebranding it to align with your content strategy and target audience. Optimize the channel’s metadata, thumbnails, and video descriptions to improve discoverability and attract new viewers.
Making your channel and videos more visible and discoverable on YouTube is known as YouTube optimization. You can facilitate viewers’ discovery of your videos by optimizing your YouTube channel.
Additionally, the likelihood that someone will watch your videos increases when they can be found. This eventually increases views, subscribers, and sales.
The key to optimizing a YouTube channel is to set up your videos and channel professionally. This will give you an advantage over your rivals since they will see that you take channel management seriously.
Steps to rebranding and optimizing Channel
- Use of Keywords
Strategic keyword usage is the first step towards optimizing your YouTube channel. On YouTube, keywords are the terms and phrases that users look up. The proper keywords will cause your videos to appear in those searches. More views and subscribers for you as a result.
- Make compelling descriptions and titles
Constructing captivating video titles and descriptions is a crucial aspect of optimization. Recall that you have a limited amount of time on YouTube to capture someone’s interest. Your description and title should therefore be intriguing and educational.
The subject matter of your video should be implied by the title. Additionally, to appear in relevant searches, it should be keyword-rich.
- Use captivating channel images
This is the picture that your channel’s top bar displays. It is critical to have excellent channel art that embodies your brand.
It can also be a means of allowing prospective viewers to get a preview of your company or channel at a glance.
- Make your thumbnails as good as possible.
On YouTube, your thumbnail image is what shows up next to the titles of your videos.
It is crucial to have an attention-grabbing thumbnail that is pertinent to your video, as this image we attract viewers to your channel.
- Use subtitles and closed captions
Another way to rebrand and optimize your purchased monetised YouTube channel is to use subtitles and closed captions.
This is one of the best ways to make your videos more accessible to people with hearing impairments and viewers worldwide is to add closed captions and subtitles.
From an SEO perspective, it’s also a smart move. This is so that YouTube can match your video with relevant searches by indexing the text in your subtitles.
What are the merits and demerits of buying a monetised YouTube channel?
Purchasing a monetised YouTube channel can offer benefits and drawbacks. These benefits and drawbacks include:
Merits
1. Immediate Revenue
There is already an established YouTube channel that is making money. Without having to start from scratch to build an audience, you can begin making money right away.
2. Established Audience
With a monetised YouTube channel, you get access to an audience and subscriber base that already exists, which can help expand the visibility and reach of your channel.
3. Proven Niche
Buying a monetised YouTube channel will remove the guesswork of choosing a niche because monetised YouTube channels frequently operate in lucrative and well-liked niches.
4. Monetization Opportunities
Affiliate marketing, merchandise sales, sponsorships, and ad revenue are just a few of the numerous revenue streams that many monetised YouTube channels have and this will give you quick access to revenue from the channel.
5. Content Library:
When you purchase a monetised YouTube channel, you buy the whole library content which makes money for you because even with older content, you can still make money and get views on the videos you have in your library.
Demerits
1. Content Quality and Style
One potential demerit of buying a monetised YouTube channel is the uncertainty surrounding the content quality and style. When acquiring an existing channel, you may inherit the content that was previously uploaded, which may not align with your desired quality standards or preferred style of content creation.
The content quality may vary significantly from video to video, depending on the previous owner’s production capabilities, resources, and expertise. This inconsistency in content quality can affect viewer engagement and retention, potentially leading to a decline in subscribers and viewership.
2. High Cost
One significant disadvantage of buying a monetised YouTube channel is the potential for a high cost. Established and successful YouTube channels with a substantial number of subscribers and consistent revenue streams can be quite expensive to acquire.
The cost of purchasing a monetised channel depends on various factors such as the channel’s size, engagement metrics, revenue history, and overall market demand.
Hence, It is crucial to carefully evaluate the potential revenue and growth prospects of the channel before committing to a purchase. Conducting a thorough analysis of the channel’s financial performance, audience demographics, and market trends can help determine if the cost of acquisition aligns with the expected returns and long-term business goals.
3. Uncertain revenue sustainability
The channel may indeed be monetised, but the revenue generated may not be sustainable in the long term. The previous owner’s monetization strategies, audience demographics, and content quality can greatly influence the revenue potential. It is important to assess the channel’s revenue history and potential before making a purchase.
4. Lack of authenticity
Another disadvantage of purchasing a monetised YouTube channel is that you may not have been involved in its organic growth and development. This can lead to a lack of authenticity and connection with the audience, as they may perceive the channel as being owned by someone unfamiliar to them, and in the long run, it might lead to a reduction in the number of your audience.
Is buying a monetised YouTube channel legal?
It is good to reiterate that buying or selling YouTube channels is against YouTube’s terms of service making it Illegal. YouTube channels are meant to be owned and operated by individuals or organizations who create and manage their content.
Engaging in the buying or selling of YouTube channels can result in penalties, including the termination of the channel. It is important to respect YouTube’s guidelines and policies.
The repercussions could be dire, possibly leading to the suspension or banning of the related YouTube account, if YouTube finds that ownership of a channel has changed.
Precautionary steps can be taken to reduce the risks involved in these kinds of transactions.
For instance, to ascertain whether the location of a YouTube channel has suddenly changed, YouTube might look into the IP address linked to the channel management.
However, it is crucial to make sure that the channel’s transfer and purchase abide by YouTube’s community guidelines and terms of service so that the channel will not be penalized.
It is true that, in terms of law, no rigid restrictions are preventing the buying and selling of monetised YouTube channels, and different platforms allow for these kinds of transactions, YouTube still has the right to suspend or terminate a channel for breaking these rules.
In the alternative, if you are interested in growing your YouTube presence, I recommend focusing on creating high-quality content, engaging with your audience, and utilizing YouTube’s features and tools to optimize your channel’s performance. Building a successful YouTube channel takes time, effort, and dedication.
Conclusion
Indeed, a monetized YouTube channel can theoretically be purchased, but this is generally not advised as it can be risky and may not be worth the investment.
Buying a monetised YouTube channel will help you make revenue faster since the channel is already monetised, but you might face the risk of being fixed into the pattern and style of the former owner of the channel since audiences are already familiar with its style.
One should also remember that it is essential to approach the purchase of a monetised YouTube channel with caution and conduct thorough research to mitigate any potential risks or disadvantages that go into buying a monetised YouTube channel.
